From the category archives:

Placebo Effect

Which Color Pill Is Most Effective?

by Dr. Stephen Parker (Article selection and Commentary) on November 29, 2010

This research suggests that red and pink pills are most effective. Do you suppose the pink Plavix pill pushers took this into account? Note that this research was done in India: the psychological effects of color are different in different cultures. Personally — and fitting in with this research – I prefer red pills. I [...]

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